eCommerce
Multilingual product launch pipeline, with a claims check
One product sheet becomes a live product in three languages and two currencies, priced from its real cost, listed on Google Shopping, and checked for language and environmental claims before a person approves it. Built on our own brand first.
Problem
Every new product has to exist in several places at once: the shop with its sizes and colours, a price in euros and one in rupees, a transparency panel saying what the fabric is and where it was made, copy in English, German and Dutch, and the Google Shopping feed. Done by hand, each place is filled in separately, and each one is another chance for a price, a size or a claim to be wrong in one of them. Since 27 September 2026 that last one carries more weight: the EU now bans generic environmental claims a brand cannot back up. WEARYOURGREENS, our own hemp clothing brand, sells on sustainability in three languages, so a claim that slips through in a German translation is the brand's problem too.
Solution
We fill in one row in a product sheet. The pipeline drafts the product in the shop, suggests a price per market from what the garment actually costs, writes the German and Dutch, checks the language reads as native, checks every environmental claim against the evidence we hold, and drafts the Google Shopping listing. Nothing goes live until a person approves it.
Result
on our own brand, WEARYOURGREENS · results published once measured
Technologies used
How we solved it
A walk through the approach — the pieces involved, how they fit together, and where a person stays in the loop. As a PDF in your inbox.
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